We are a small creative studio cultivating fresh and meaningful design for purpose-driven ideas.

Brand Identity

Chances are when you first started out you did everything yourself because that’s what you had to do. Maybe you whipped up a logo in Microsoft Word and created your own business cards? But now your business is growing and you realize the initial logo you created no longer aligns with your vision. That’s where we come in to help.

In many cases, your audience meets your brand before they meet you. When we work together, we’ll start with where you came from, how you got here, and where you want to go so that we are creating an authentic, strong brand that will support your business for years to come.


What you can expect from our partnership:


Visual Strategy

1. Strategy Session

  • Strategic working session to clarify your story, understand the core vision for your business, and the overall brand image you desire.

2. Market Research & Competitive Analysis

  • ldentify unique points of differentiation.

3. Shared Imagery & Mood Board

  • Work together to get inspired and on the right track towards your vision.

4. Approve Brand Direction

  • Present a visual strategy document for approval.

Full Logo Design and Essential Collateral

1. Your Logo

  • Begin designing logo concepts

  • Deliver 2-5 logo options for consideration

  • Optional: collaborate on your business’s tagline

2. Full Identity

  • Following logo decision, build out the brand by intentionally selecting a color palette and typography.

  • Deliver all logo files, color & type palettes, as well as visual brand guidelines.

3. Essential Collateral

  • Based off of the new brand identity, create business cards and one other piece of high-level brand collateral (postcard, sticker, etc.)


Brand Identity Projects